Southwestern Company Difference Blog
In an article on December 16 by Reuters titled, “Avon calling: More US workers try direct sales,” there is an interesting dichotomy regarding the direct sales industry.
With the economy dipping the way it has, more U.S. workers have tried their hand at running a direct selling business. In fact, 15.1 million – 100,000 more than the previous year. However, in a not-so-typical turn, sales for the industry dropped around four percent.
According to Amy Robinson, spokesperson and VP of Communications for the Direct Selling Association, previous recent recessions have met with an increase in people and sales. This particular one is more like the economic dip in the mid-1980s.
While figures are not available yet for 2009, Robinson expects the jump in sales not seen to this point.
This article, while discussing a downbeat economy, contains a really upbeat projection for the future. With examples of success stories around the country, direct sales is simply a very unique way to offset one’s income in both tough and not-so-tough times. This is happening with other direct selling companies… and with Southwestern Company too.
Currently, Southwestern is finding the statistics to be rather positive, an upswing, if you will. In part, because college students are seeking opportunities outside-the-box to help them be noticed in an over-crowded, entry-level job market. That is one of many things Southwestern can offer a young person. As well, the summer internship is a great way to offset educational expenses. Some statistics for recruiting have even crossed into double-digit territory this past fall.
Two things I know for sure: (1) The economy will bounce back; (2) Direct sales offers empowerment to individuals. Add those two together and you have another viable way to stimulate, retain and grow a healthy economy.
Viva la direct selling!
