Having a degree in journalism, I know reporters, and the media in general, are supposed to take a non-biased, balanced approach to a story. However, in practicing corporate public relations for 13 years, I also know the balance is not always there. This is not on purpose, but occurs often when they simply have only [...]
I was reading an opinion piece by CovingtonReporter.com’s Ryan Ryals (who looks a lot like Geoff Kidney, Southwestern Company’s AV/Webmaster, by the way). Ryals has a humorous slant with several unique suggestions on how to handle what he considers to be door-to-door nuisances.
This opinion made me think about how, being in the industry of direct [...]
It’s not if you win or lose, it’s how you play the game. This is a phrase we have all heard over and over. Here’s another nugget of knowledge related to that: You don’t always win when you play by the rules…
Proof? Such was the case for independent student dealer Matt Schuster from the University [...]
I ran across a blog post at http://www.zickets.com/why-southwestern-won-a-direct-selling-award/ I wanted to share about how after over 150 years, Southwestern Company is not “stale and old,” but “is still fresh adding to their industry.”
The blogger drew this conclusion because of Southwestern Company being one of only four companies in the Direct Selling Association’s membership to be [...]
It’s widely known that summertime brings out the door-to-door sales person. No secret there… after all, Southwestern Company has been doing it since 1868. Thinking about the increased activity in door-to-door solicitation this time of year, I read a good article on how to know when to answer the door. It was written by Lisa [...]
In researching traveling sales crews (as I often do…), I came across an interesting blog: Philadelphia Moms Blog. Dated May 10, 2010, it was titled “What you don’t know about door to door magazine sales.” I found this to be informative to the intended audience of “moms” and a great summary of what traveling sales [...]
Two days ago, a young girl named Meagan e-mailed me to ask how she might be able to participate in the Southwestern company summer program. Her e-mail follows:
I was just wondering how old you have to be to get involved with this program. I am 15 and I am looking for a summer job so [...]
On May 4, a dozen Direct Selling Association (DSA) member company executives spent time with each Member of the Senate and Assembly in California to share the importance direct selling has to the economy of the state and answer any specific questions they had.
Southwestern Company’s Dr. Ralph Brigham, Global Director of Campus Relations was on [...]
Direct selling is widely known, but not widely understood.
With any type of transaction, it is important to have expectations that are realistic for each party involved – the consumer with the direct seller and the sales person with the wholeselling entity (the direct selling company). The Direct Selling Association (DSA) has a Code of Ethics that Southwestern [...]
There was a recent article on the site www.stltoday.com titled “Think twice before taking a job selling door-to-door” by Matthew Hathaway. Obviously, it caught my eye because of Southwestern Company’s direct link to door-to-door sales.
While the article had an overall negative tone towards direct selling in general, and door-to-door in particular, there are parts of the [...]
